Fred Krupp, Columnist

Methane Rules Are Good for the Energy Industry

So why don’t more companies support them?

Getting warmer.

Photographer: Steven St. John/Bloomberg
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Everywhere you look, it seems there’s another ad trying to persuade people that natural gas is the key to a clean energy future. The American Petroleum Institute (API) is running a seven-figure campaign touting its climate benefits, despite the fact that natural gas is a fossil fuel with a significant carbon footprint.

The industry conducts misleading campaigns like this one because pressure to reduce greenhouse emissions is building. People are coming to realize that we need a 100% clean economy, and they increasingly want pollution-free energy.